Working to Help Food Banks Fight Hunger!

At Direct Appeal we offer a series of innovative direct mail campaigns geared toward making your fundraising more successful.

Seasonal Campaigns:

Thanksgiving Mailing ~ Donor Acquisition/Cultivation
Suggested Mailing Date 10/15/10
- The most successful mailing of the year
- Should be used as your main acquisition mailing for cultivating new donors
- Should be your biggest mailing of the year
- Mailed to your house list as well as to rented lists*

Holiday Mailing
Suggested Mailing Date 11/15/10
- Ornament gift giving program
- Mailed to current donors and can also be sent to a rental list*
- Brings in multiple donations per donor building your donor base and expanding prospects
- Unique program to Direct Appeal

Spring Mailing
Suggested Mailing Date 3/15/10
- Spring or Mother’s Day themes
- Mailed to current donors and rented lists*
- Examine current donor base and select zip codes with the highest response rates to be the focus for this mailing

Summer Mailing
Suggested Mailing Date May/June
- “School’s Out… But there’s no Vacation from Hunger”
- Themes based on location and mailed to current donor list and rented list*

*See recommended lists selections in Letter Shop Services

Custom Programs:

At Direct Appeal we offer a series of innovative fundraising programs that also build brand identity and awareness – a key factor for donors when deciding which charity to support. In addition to our distinctive seasonal direct mail programs, we offer an array of custom programs that will help your non-profit connect with the community, gain their involvement and support while bringing you to the next level in your mission-based marketing plan! Additional fundraising services include:
- Creative Strategy
- Television/Video Production
- Radio
- Interactive
- Brand Development
- Analytics